Beats by Dre: Fit to Move
The Beats Fit Pros are designed to lock in your ears and stay in place, so you can bop any way, anywhere. Using the universal head bobbing motion to thread our talent stories together, we watch their realities heighten around them as they move how they want to.
As part of this campaign, we also launched Vince Staples’ new song, staying true to the Beats ethos of debuting the latest music alongside their best products.
-
As seen on Adweek, Complex, HipHopDX, iMore, & Rolling Stone.
Starring: Naomi Osaka, Vince Staples, Quenlin Blackwell, Kia Gerber.
Agency: Translation
Client: Beats By Dre
Film, Social
FIT FOR VINCE STAPLES
Even after the spotlight and success—Vince Staples keeps it real and keeps his inner circle even closer.
FIT FOR NAOMI OSAKA
Regardless of the slack Naomi got for taking a mental health break from tennis—she still takes control of the narrative by moving in her own way.
FIT FOR QUENLIN BLACKWELL
Quenlin Blackwell’s carefree, wild attitude is infectious. When she bobs, they bob.
FIT FOR KAIA GERBER
Kaia Gerber is a model and actress. In her moment, we show her breaking free from the stiff modeling environment.
DIRECTOR’S CUT
-
Senior Copywriter: Mia Madrid
Senior Art Director: Rachel Leathers
Creative Director: Castro Desroches
Director: Nina Holmgrenn
Editor: Dusten of Cabin Edit