Pinterest predicts 2025

Every December, Pinterest drops the trends set to define the year ahead in the Pinterest Predicts trend report. Built from platform research and crafted by our House of Creative team, these trends aren’t just ones to follow—they’re made for audiences to experiment with, pin, shop, and share.

For 2025, we went bigger than ever before. Our goal? Make Pinterest Predicts the cultural go-to for both consumers and advertisers. With a trend reveal video and a full-blown comms plan, we teased, launched, and invited everyone to “Try on the trends of 2025.”

Client: Pinterest
Film, social, digital activation, print.

2025’s trendscapes

We partnered with celebrity photographer and director Charlotte Rutherford and set designer Liam Moore to create 20 immersive “trendscapes” for 2025—packed with ideas and shoppable finds.

Aura Beauty_4_5.jpeg
Castlecore_4_5.jpeg
Chaos Cakes_4_5.jpeg
Cherry Coded_4_5.jpeg
Dolled Up_4_5.png
Fisherman Aesthetic_4_5.png
Goddess Complex_4_5.jpeg
Mix & Maximalist_4_5.jpeg
Moto Boho_4_5.jpeg
Nesting Parties_4_5.jpeg
Peak Travel_4_5.jpeg
Pickle Fix_4_5.jpeg
Player One_4_5.jpeg
Primary Play_4_5.jpeg
Rebel Floats_4_5.png
Rococo Revival_4_5.jpeg
Sea Witchery_4_5.jpeg
Seeing Double_4_5.jpeg
Surreal Soirees_4_5.jpeg
Terra Futura_4_5.jpeg

pre-launch

In the days before launch, we wiped our IG grid and shared a series of teasers: a personal invitation to try on the trends and a sneak peek trailer.

GUESS THE TRENDS

For the first time ever, we invited folks to predict next year’s trends with a teaser film prompting them to drop their guesses before launch day.

LAUNCH

We dropped videos for both consumers and advertisers across our business site and socials, giving them a chance to get ahead of the trends. Consumers were invited to “try on” the trends early, while advertisers got the scoop on how Predicts drives results.

The Trend Report

I was part of the writing team that named the trends and wrote blurbs that made it to the site and trend report.

  • Writing: Mia Madrid
    AD: Forest Abruzzo
    CDs (Writing): Leah Gordon, Nicole Michels McDonagh
    CDs (Art): Micaela Brookman, Anna Hustler, Simon Blockley
    ECD: Steve Peck
    VP: Xanthe Wells
    Producers: Mykel Dodson, Diana Fishman
    Design: Brandi Steele, Ainsley Romero
    Motion: Taylor English
    Production Partners: Ways & Means, Story, Copenhagen, INK, GEMS, One Thousand Birds
    Set Designer: Liam Moore

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