vans X RECORD STORE DAY: PORTRAITS OF HER
Every year, Vans partners with Record Store Day to honor, celebrate and give back to women in the music industry. For their 2021 campaign, we created a three-part video series that highlighted women’s experiences working in the music industry, along with a collaborative vinyl record made by women for women. Proceeds from the record sales were donated to We Are Moving The Needle, a nonprofit empowering women in the recording industry with education, equipment, and mentorship.
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As seen on Adweek, Complex, HipHopDX, iMore, PR Newswire, Billboard, Rolling Stone & more.
Client: Vans
Film, Social,
Product Activation,
Brand Event
“PORTRAITS
OF HER”
VIDEO SERIES
We brought together two women from vastly different corners of the music world to meet for the first time and share their stories— where they opened up about their inspirations, challenges, achievements, and hopes for the future of music. Each held their own camera to capture these intimate, one-on-one conversations that we wove into a series of films.
Ep. 01 — LEYLA MEETS ERICKA
EP. 02 — ALICE MEETS ALEXIS
EP. 03 — MELISSA MEETS LOTTIE
PORTRAITS
OF HER —
VINYL + ZINE
We released a custom print zine designed by Jordi Ng, and a vinyl record made by women for women. All sales made were donated to We Are Moving The Needle.
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Senior Copywriter: Mia Madrid
Senior Art Directors: Rachel Leathers, Trinity Rose
Art Director: Holiday Black
Creative Director: Bruno Luglio
Brand Manager: Marissa Smith
Producers: Allison Banna, Eddie Granado
Director: Christina Xing