Whoop: Tonight is the making of tomorrow

Whoop is a wearable device that tracks your sleep and provides real-time data on how it affects your performance. To promote it, we launched a NYC OOH takeover campaign that highlights how a few more hours of sleep can help you reach your greatest potential. Visually, we drew inspiration from classical sculpture, Man Ray’s solarization, and night vision— to create a striking, otherworldly look.