SPOTIFY 2022 WRAPPED

Spotify’s “Wrapped” year-in-review campaign is one of its most anticipated events, where listeners around the world receive personalized insights into their yearly listening habits.

For Wrapped 2022, we took the experience up a notch by turning the lead-up into an interactive game. We teased listeners with insider, niche clues about regional listening trends, challenging them to guess the answers in a fun and engaging way.

Client: Spotify
OOH Activation, Social Activation

We crafted a very local OOH experience for real New Yorkers. Using the city’s specific listening data, we created an interactive display in Manhattan with four touchscreen games: maps, fill-in-the-blank, matching, and tap-to-reveal. The games were set against vibrant Wrapped-themed walls, and the installation was later expanded to major cities across the U.S.

GUESS MY WRAPPED

In partnership with the FCB fútbol team, we created a trivia card game called “Guess my Wrapped.” We captured players quizzing each other and shared their reactions on social media for Launch Day. We also took over OOH placements at Spotify's Camp Nou stadium and gift shops in Barcelona, featuring questions about players' 2022 Wrapped results that fans could try to guess ahead of the launch.

  • Senior Copywriter: Mia Madrid
    Senior Art Director: Rachel Leathers
    Creative Directors: Marie Ronn, Oriel Davis-Lions

Next

Vans: Somewhere else entirely