Imagine an election where our feeds, streets and lives weren’t bombarded with propaganda about being red versus blue.
Where “The power to the people” doesn’t feel like an overpromise, and where everyone is asked:
“What are you voting for?” — instead of just who.
This isn’t a campaign for a candidate. It’s a campaign for the people.
The campaign for just voting.
Because our vote is our voice. Our reason. Our actionable demand every 4-8 years.
That goes beyond any speech, petition, protest or donation.
It’s our chance to take back the power and shape our country how we choose to.
So, vote it forward. For yourself. For others. For the life you want to live.
For the generations ahead, and for everything you believe in.
VOTE IT FORWARD
In the weeks leading up to the election, we crafted and posted wild signage all across nyc, officially launching our campaign.
we created a new symbol that represented 2020 voters pride.
online, WE SUBVERTED REALITY WITH COUNTER-PROPAGANDA.
We “virtually hi-jacked” real-life messages and placements with our message to “Vote It Forward.”
Piquing the curiosity of our followers, and making it seem as though the call to action was spotted everywhere.
ALONG WITH A social challenge tO HELP SPREAD THE WORD.
We partnered with Love Has No Labels, Trump Against Trump and other influencers to spread the word and kick off a #VOTEITFORWARD Challenge.
IN COLLABORATION WITH
Julie Lubbers, Kenzie Grubbs, D’Anthony Jackson, Molly Klein, Isabella Bolivar, Eljay Feuerman.