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Beats by Dre — It's the Music

 

BEATS: IT’S THE MUSIC

Features are one thing, sound is everything. I was brought onto the team to help create and produce more films for the It’s the Music campaign for Beats Studio Buds. These don’t just highlight the product, they go deeper into what they’re really about. The songs we love, emotions we get, and the music itself.

 

Client: Beats by Dre
Agency: Translation

 

DAVANTE ADAMS

~ It’s about Tycoon by Mozzy ~


 

NICKMERCS

~ It’s about Matter of Time by Vandeloux ~


 

CREDITS


MY ROLE:

Senior Copywriter

IN COLLABORATION WITH

Creative Partner: Rachel Leathers
Creative Director: Castro Desroches
Creatives: Karan Raikar, Kevin Lu
Creative Interns: Brooke Borglum, Kevin Dulorie