COVERGIRL — Exhibitionist Mascara (Drama)-high.gif

COVERGIRL — Easy, Breezy, Beautiful

 

COVERGIRL

Film, Social

I worked on film campaigns, print, VO, editing and styling for Covergirl.

 

Client: Covergirl
Agency: Droga5

 

EXHIBITIONIST MASCARA

This mascara gives your lashes an instant boost of drama in one swipe. So. despite the drama the media puts out there about celebrity actress, chef, and our latest COVERGIRL Ayesha Curry— she remains unfazed by it all. Because with Exhibitionist Mascara, she can out drama them all.



CLEAN FRESH

COVERGIRL’s latest makeup line is vegan, cruelty-free, and made without the harsh chemicals you’d normally find in makeup. For their debut as the first mass-beauty brand to make clean beauty accessible to everyone, we created a relatable film that captures the freedom felt when wearing Clean Fresh.



CREDITS


DIRECTED BY

Columbine Goldsmith

MY ROLE

Copywriter

IN COLLABORATION WITH

Bo Yoon, Astrid Andujar, Jacob Norremark, Duncan Marshall