vANS X RECORD STORE DAY—
“PORTRAITS OF HER”
Film, Social, Cause-Driven Activation
This project shines a light on the women working in the music industry. From the ones on stage, to those running record stores and working behind the scenes — we’re uplifting their stories and experiences, honoring their truths, and celebrating their strength and passion in continuing to pave the path forward for others.
As seen on Adweek, Complex, HipHopDX, iMore, & Rolling Stone.
Client: Vans
THE VIDEO SERIES
We created a series bringing two women from completely different fields together, to meet for the first time and share their stories. We put the camera in their hands and pieced together their self-captured one-on-one moments discussing their inspirations, hardships, accomplishments and hopes for the future of music.
Ep. 01 — LEYLA MEETS ERICKA
EP. 02 — ALICE MEETS ALEXIS
EP. 03 — MELISSA MEETS LOTTIE
PORTRAITS OF HER — ZINE + RECORD
For the big day, we released a custom print zine designed by Jordi Ng,
and a vinyl record honoring women in the music industry— made by women for women.
All sales made were donated to We Are Moving The Needle.
record store day @ house of vans chicago
We also hosted a Record Fair at House of Vans Chicago, with performances of K. Flay and Boyish + a DJ Set with Laura Jane Grace.
CREDITS
This was made possible by the following women: Abby Rubin, Alexandra Baker, Allison Banna, Alexis Rommel, Alysse Gafkjen, Anastasia Antonova, Anna Palma, Ashley Osborn, Beka Tischker, Bobbi Rich, Brianna Ceaser, Brianne Ross, Brigid Dixon, Brooke Burt, Carrie Colliton, Chantal Emagen, Christina Xing, Deborah Morrison, Emma Barda, Emily Hicks, Emily Lazar, Emily McBride, Ericka J. Coulter, Fawn Goodman, Felicity Heath, Gina Abatangelo, Grace Jones, Holiday Black, Jaime Gopez, Jamie Sward, Jasmine Ortega, Jenna Akemi Kon, Jennifer Hoerl, Jennifer Horton, Jill Armitage, Jocelyn Romo, Jo'ie D. Taylor, Jordi Ng, Joslyn Jacoby, Kara Lane, Katie Nelson, Kayla James, Kei Henderson, Kimmy McAtee-Bell, Larissa Miranda, Laura Nicolo, Leigh Millhauser, Linda Perry, Lisa Tessandori, Lizzie Hardy, Lottie Moore, Marissa Smith, Melissa Logan, Mia Madrid, Meghan Helsel, Molly Kreppel, Monique Maion, Natalle Jastrow, Natasha Azava, Nicole Teckchandani, Odette Moradians, Poppy Georgina, Rachel Leathers, Sarah Goodman, Sarah Scheideman, Sofia Enriquez, Sunny Sanghera, Tammy Santos, Taylor Dwyer, Tierney Stout, Trinity Rose, Valerie Pascoe … and a special thank you to all of the artists that contributed tracks. We dedicate this album and labor of love to all of the women in the music industry. We see you, we honor you, and we thank you.
DIRECTED BY
Christina Xing
my role
Senior Copywriter
IN COLLABORATION WITH
Rachel Leathers, Holiday Black, Trinity Rose, Bruno Luglio, Marissa Smith, Allison Banna, Eddie Granado.