ONEPLUS 7 PRO —
A BETTER PHONE (PRE-LAUNCH)
PR Stunt, Social, OOH Activation
For pre-launch of the OnePlus 7 Pro phone, we were tasked to pique curiosity and interest in a PR-able way. We accomplished that by challenging the category.
Client: OnePlus
Agency: Droga5
BUCKET :30
It makes no sense to pay for a waterproof rating when we can prove it to people with a bucket full of water. So we did just that.
THE MOST TRANSPARENT LEAK EVER
The days leading up to a phone launch are always shrouded in secrecy, often punctuated by “leaks” of features phone brands want to start a conversation about. We poked fun at this convention by purposely “leaking” the OnePlus 7 manual. A manual that doesn’t show the “what” of the phone, but rather something more important: the why.
ONLINE TEASER VIDEOS :10
CREDITS
MY ROLE:
Copywriter
IN COLLABORATION WITH
Iwona Usakiewicz, Paul Meates, Julie Matheny, Feliks Richter