SING STREET (GROUNDED)
Live Experiential Broadcast on Social, Cause-Driven Activation
Sing Street is a Dublin cult-classic set in the 1980s. Barbara Broccoli, American-British film producer known for her work on the James Bond film series was set on bringing the film to Broadway before the whole world shut down. So we teamed up with SMUGGLER, Henry-Alex Rubin and the Broadway cast to re-create the show on Facebook Live, and livestream it for charity in the fight against COVID-19.
Featured in New York Times / FAST COMPANY / The View / ABC7NY / CBS / AdAge / Muse by Clio / Daily News / Shoot Online / Playbill / Broadway.com and more.
Client: New York Broadway
Agency: Droga5
WE CREATED A NOSTALGIC PRINTABLE PLAYBILL, AT-HOME PROMO FILMS,
AND RETRO RADIO ANNOUNCEMENTS TO PROMOTE THE SHOW.
WE EVEN HAD A HAND IN CREATING THEIR DIGITAL STAGE.
WITH GRID PLAY, SCENE CHOREO, SNAP LENS FILTERS, AND BACKDROPS.
ON FACEBOOK LIVE’S “WAITING ROOM” — WE AIRED this 80S-INSPIRED TELETHON
ENCOURAGING VIEWERS TO DONATE TO THE NEW YORK BROADWAY FUND.
YOU CAN WATCH THE FULL SHOW HERE :)
CREDITS
DIRECTED BY
Henry Alex Rubin
MY ROLE
Copywriter
IN COLLABORATION WITH
Bo Yoon, Lauren Ferreira, Astrid Andujar, Emily Chang, Michael Kleinmann, Bastien Gristolet, Neil Heymann