ONEPLUS 7 PRO –
A BETTER PHONE
Film, Social
A better phone doesn’t just show you a demo. To launch this phone, we decided to subvert the category completely and create a surreal world designed for the viewer to enter into and feel what it’s like to have a OnePlus.
Client: OnePlus
Agency: Droga5
THE NOTCH :60
In this film, we personify the notch on smartphones as a tall old man shrouded in silhouette.
Somehow he’s always there, annoyingly standing in the way of something we are trying to see.
Blink :30
What’s it like to capture anything, from any angle at any given point in time? In this film, we drew the comparison to blinking.
CREDITS
DIRECTED BY:
Karim Huu Do
MY ROLE:
Copywriter
IN COLLABORATION WITH
Iwona Usakiewicz, Paul Meates, Julie Matheny, Belen Marquez, Evan Barkoff, Feliks Richter