BEATS FIT PROS —
fIT TO MOVE

Film, Social

The Beats Fit Pros are designed to lock in your ears and stay in place, so you can bop and bob in ways you never knew you could. Using the universal head bobbing motion to thread our talent stories together, we watch as their realities heighten around them as they move how they want.

As a part of this campaign, we also launched a never-before-heard song from one of our featured stars: Vince Staples. Keeping true to the Beats By Dre ethos of breaking the newest music alongside the best products in their arsenal.

Agency: Translation
Client: Beats By Dre

As seen on Adweek, Complex, HipHopDX, iMore, & Rolling Stone.

DIRECTOR’S CUT

FIT TO MOVE — ANTHEM

FIT FOR VINCE STAPLES

Vince Staples has always kept it real. And even when it comes to making big moves like launching
his new single “Magic” alongside Beats, he still surrounds himself with his inner circle.

FIT FOR NAOMI OSAKA

Naomi Osaka took a break from tennis to focus on her mental health, and got tons of slack for it.
So, we captured her taking control of her narrative and moving in her own way.

FIT FOR QUENLIN BLACKWELL

Quenlin Blackwell embraces every part of who she is, and is never afraid to show her wild side.
Here we see her head bobs influencing the women around her, and helping them embrace themselves, too.

FIT FOR KAIA GERBER

Kaia Gerber is a model and actress. For her moment, we show her breaking out from the stiff
model environment she’s typically captured in— and taking up the space to move her own way.