Mia Madrid
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WHOOP — OOH LAUNCH

Whoop is a wearable device that tracks your sleep and gives you real-time data on how it affects your performance. In this campaign, we’re highlighting how a few more hours of sleep can help you reach your greatest potential.

 

WHOOP —
TONIGHT IS THE MAKING OF TOMORROW

Digital OOH

Whoop is a wearable device that tracks your sleep and gives you real-time data on how it affects your performance. To help spread the word, we created a NYC OOH takeover campaign that highlights how a few more hours of sleep can help you reach your greatest potential.

 

Client: Whoop
Agency: Droga5

 
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credits

PHOTOGRAPHED BY

Andrew Eccles

MY ROLE:

Copywriter

IN COLLABORATION WITH

Inna Hoffman, Sam McCluskey, Bo Yoon, Oriel Davis Lyons, Alyssa Georg