Mia Madrid
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Beats by Dre: It's the Music

In a world where every headphone brand lists off the same features, we set out to break away from the expected with the Beats Studio Buds launch. This campaign centers on the raw energy music brings to life, celebrating how the right sound can stir something deep within. Because the features are one thing, but the sound is everything.

From musicians to gamers across the U.S., we captured each person in their own space, vibing to tracks that hit them hardest, sharing what those songs mean and the worlds they take them to.

 

Client: Beats by Dre
Agency: Translation
Film, Social.

 

davante adams

It’s about Tycoon by Mozzy.

 

nick mercs

It’s about Matter of Time by Vandelux.

 

MY ROLE

Senior Copywriter

IN COLLABORATION WITH

Senior Art Director: Rachel Leathers
Creative Director: Castro Desroches
Art Director: Kevin Lu
Copywriter: Karan Raikar
Art Director Intern: Brooke Borglum
Copywriter Intern: Kevin Dulorie