OnePlus 7 Pro — The Notch-high.gif

OnePlus: A Better Phone

A better phone doesn't just show you a demo. To launch the new OnePlus 7 Pro,
we subverted the category by creating a surreal world for viewers to immerse themselves in, experiencing firsthand what it's like to have a OnePlus.

 

Client: OnePlus
Agency: Droga5
Film, Social

THE NOTCH :60

In this film, we personify the notch on smartphones as a tall old man shrouded in silhouette.
Somehow he’s always there, annoyingly standing in the way of something we are trying to see.

 

Blink :30

What’s it like to capture anything, from any angle at any given point in time? In this film, we drew the comparison to blinking.

MY ROLE

Copywriter

IN COLLABORATION WITH

Art Director: Iwona Usakiewicz
Creative Directors: Paul Meates, Julie Matheny
Executive Creative Director: Feliks Richter
Director: Karim Huu Do