Featured in THRASHER, NICE, Sole Collector, HYPEBEAST & Los Angeles Magazine.
Client: Vans
Experiential Activation, Digital, Print & OOH.
UPON ARRIVAL, GUESTS ENTERED THROUGH A PORTAL.
ONCE INSIDE, YOU WERE IMMERSED INSIDE OF LIZZIE’S WORLD.
EVERY STOP WAS AN OPPORTUNITY TO LEARN ABOUT THE SHOE.
DURABILITY
A greenhouse “church of durability” highlighted aspects of The Lizzie.
UNIVERSAL FIT
Guests approached a raised garden bed expecting to see flowers and instead encountered shoe molds in a gradient of every size.
SUSTAINABILITY
The Lizzie sprouts out from a series of garden boxes against trellis backgrounds as signs educate guests on its sustainable and organic composition.
THE SKATE PARK & Performance
The experience also featured an open skate experience and performance by Surfbort.
MY ROLE
Senior Copywriter
IN COLLABORATION WITH
Senior Art Director: Trinity Rose
Art Director: Holiday Black
Creative Directors: Bruno Luglio, Mark Goldman, Ben Kapplan
Production Partner: MATTE Projects
