Client: Covergirl
Agency: Droga5
Film, Social, Digital, Print.
This mascara gives your lashes an instant boost of drama in one swipe. So. despite the drama the media puts out there about celebrity actress, chef, and our latest COVERGIRL Ayesha Curry— she remains unfazed by it all. Because with Exhibitionist Mascara, she can out drama them all.
COVERGIRL’s latest makeup line is vegan, cruelty-free, and made without the harsh chemicals you’d normally find in makeup. For their debut as the first mass-beauty brand to make clean beauty accessible to everyone, we created a relatable film that captures the freedom felt when wearing Clean Fresh.
MY ROLE
Copywriter
IN COLLABORATION WITH
Art Director: Bo Yoon
Senior Art Director: Astrid Andujar
Senior Copywriter: Jacob Norremark
Founding Partner/ ECD: Duncan Marshall
Director: Columbine Goldsmith