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Vans: Express All Of Yourselves

Vans introduced the Sentry and SK8-Hi Tapered—two versatile staples that effortlessly elevate any outfit. To resonate with Gen Z women, we launched a video diary inspired social campaign featuring real girls, highlighting how their evolving style reflects every facet of their identity.

Client: Vans
Film, Social

 

Kennedie’s sessions

 

SADE’S SESSIONS

 

IFEOMA’S SESSIONS

 
 

Nikki’s Sessions

MY ROLE

Senior Copywriter

IN COLLABORATION WITH

Senior Art Director: Trinity Rose
Art Director: Holiday Black
Creative Director: Bruno Luglio
Director: Stone Shannon