Whoop is a wearable device that tracks your sleep and provides real-time data on how it affects your performance. To promote it, we launched a NYC OOH takeover campaign that highlights how a few more hours of sleep can help you reach your greatest potential.
Visually, we drew inspiration from classical sculpture, Man Ray’s solarization, and night vision— to create a striking, otherworldly look.
Client: Whoop
Agency: Droga5
OOH, Print, Digital OOH.
For our digital OOH, we captured subtle movements of our models sleeping as UI and supers animated on top.
Copywriter
Art Director: Bo Yoon
Senior Art Director: Inna Hoffman
Senior Copywriter: Sam McCluskey
Creative Directors: Oriel Davis Lyons, Alyssa Georg
Photographer: Andrew Eccles
