🏆 🏆 🏆
2023 Webby Awards: “Advertising, Media & PR Augmented Reality - Honoree”
2022 FWA Awards: "FWA of the Day - Winner"
2023 W3 Awards: "Virtual & Immersive Experiences - Best in Show"
2023 District 15 Addy's: "Mobile Interaction - Silver"
2023 District 15 Addy's: "Augmented Reality - Silver"
2023 LA Addy's: "Branded Content & Ent for Online/Interactive - Silver"
2023 LA Addy's: "Augmented Reality - Silver"
2023 LA Addy's: "Mobile Interaction - Silver"
2023 LA Addy's: "Digital Creative Technology, User Experience - Silver”
Client: Vans
Film, Social, Experiential In-Store, Website, Digital
Alongside our anthem film, we created a series of :15s that highlight the bonds of our three unique families that embody the brand’s core pillars—
music (MUNA), art (Bob Baker Marionette Theatre) and action sports (Bottomfeeder).
AR STOREFRONT
We also brought the campaign to life across 500 Vans storefronts in an interactive way.
Giving shoppers the chance to scan and virtually unwrap presents via AR, receive a Holiday message from a Vans family, and shop looks online.
Shoppers scanned a QR code to unlock an animated 3D scene, where they chose from three virtual gifts inspired by Vans families. After scratching to unwrap it, they revealed a 3D display reflecting that family's style, complete with a holiday message. Users could strum Muna's guitar, land tricks on Bottom Feeder's skateboard, or sway Bob Baker's marionette.
SKATEPARK ISLAND
We introduced our holiday designs to the Vans skatepark in Roblox, allowing Gen Alpha to celebrate the holidays with their chosen online families.
LANDING PAGE
This experience allowed visitors to shop family looks through a collaged photo album and watch their films.
MY ROLE
Senior Copywriter
IN COLLABORATION WITH
Senior Art Director: Rachel Leathers
Art Director: Holiday Black
Creative Director: Bruno Luglio
Director: Camila Cornelson (Stept Studios)