Mia Madrid
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Pinterest Predicts 2025

Every December, Pinterest drops the trends set to define the year ahead in the Pinterest Predicts trend report. Built from platform research and crafted by our House of Creative team, these trends aren’t just ones to follow—they’re made for audiences to experiment with, pin, shop, and share.

For 2025, we went bigger than ever before. Our goal? Make Pinterest Predicts the cultural go-to for both consumers and advertisers. With a trend reveal video and a full-blown comms plan, we teased, launched, and invited everyone to “Try on the trends of 2025.”

Press: Byrdie, WWD, Martha Stewart Living, Bustle, Campaign, Retail Insider, LBB UK, Horizont Germany, W&V Germany & more.

Client: Pinterest
Film, social, digital activation, print.

 
 

The Trendscapes of 2025

We partnered with celebrity photographer and director Charlotte Rutherford and set designer Liam Moore
to create 20 immersive “trendscapes” for 2025—packed with ideas and shoppable finds.

 

pre-launch

In the days before launch, we wiped our Instagram grid and shared a series of trend teasers:
a personal invitation to try on the trends and a trailer video offering a sneak peek.

pinterest Get in bestie, we’re about to drop 2025’s biggest trends | 🔮Pinterest Predicts 2025 🔮

pinterest The trends of tomorrow are almost here. Can you spot them? 👀 Watch the full Pinterest Predicts trailer at our link in bio ✨🔮

 

GUESS THE TRENDS

For the first time ever, we invited our audience to predict next year’s trends
with a hero teaser film on YouTube prompting them to drop their guesses before launch day.

 

LAUNCH VIDEOS

For launch, we dropped videos for both consumers and advertisers across our business site and socials, giving them a chance to get ahead of the trends.
Consumers were invited to “try on” the trends early, while avertisers got the scoop on how Predicts drives results.

Pinterest predicts our closets and kitchens are about to get a whole lot juicer. 🍒 See the trends everyone will crave next year at: http://spr.ly/6046QRxvk

Pinterest predicts next year’s trends with historically proven accuracy. So you can know your audience will be diving deep on siren vibes—before anyone else. Stay ahead of culture with tomorrow’s trends: http://spr.ly/6043QvWXJ

 

The Trend Report

I was part of the writing team that named the trends and wrote blurbs that made it to the site and trend report.

 
 

“What’s your trend?” Quiz

I worked with the UX and design team to create an in-app quiz experience that matched users to their perfect trend. Writing the quiz questions, answers, and mini descriptions that were shared via social.

 

in collaboration with

Brand Campaign Writing (film, social, report): Moi! <333
Art Directon: Forest Abruzzo
CDs (Writing): Leah Gordon, Nicole Michels McDonagh
CDs (Art): Micaela Brookman, Anna Hustler, Simon Blockley
ECD: Steve Peck
VP: Xanthe Wells
Producers: Mykel Dodson, Diana Fishman
Design: Brandi Steele, Ainsley Romero
Motion: Taylor English
In-product Writing: Abby Adesanya, Jennifer Munn
Social Team: Emma Friedman, Stephanie Ocampo, Kate Allchin
Pre & Post Production: Ways & Means, Story, Copenhagen, INK, GEMS, One Thousand Birds
Director: Charlotte Rutherford
Set Designer: Liam Moore
& many more!