We crafted a very local OOH experience for real New Yorkers. Using the city’s specific listening data, we created an interactive display in Manhattan with four touchscreen games: maps, fill-in-the-blank, matching, and tap-to-reveal. The games were set against vibrant Wrapped-themed walls, and the installation was later expanded to major cities across the U.S.
GUESS MY WRAPPED
In partnership with the FCB fútbol team, we created a trivia card game called “Guess my Wrapped.” We captured players quizzing each other and shared their reactions on social media for Launch Day. We also took over OOH placements at Spotify's Camp Nou stadium and gift shops in Barcelona, featuring questions about players' 2022 Wrapped results that fans could try to guess ahead of the launch.
my role
Senior Copywriter
In collabration witH
Senior Art Director: Rachel Leathers
Creative Directors: Marie Ronn, Oriel Davis-Lions