Mia Madrid
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SAMSUNG: Work Is Better With Play

The pandemic completely shifted parents’ daily routines. Homes became offices and playgrounds, and juggling work while keeping the kids busy became the new normal.


In this film, we follow a day in the life of a mom navigating her new 9-5, effortlessly switching between work and playtime with a little help from her Samsung Tab S7+— the tablet built for both.

Client: Samsung Global
Agency: BBH New York
Film, Social

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Ad Age Editor’s Pick of the Week
Campaign US Ad of the week

& featured on Ads of the world by The Clios, Shoot Online, Adweek.

MY ROLE

Senior Copywriter

IN COLLABORATION WITH

Senior Art Director: Bo Yoon
Group Creative Director: Lucas Bongioanni
Director: Fredrik Bond