Mia Madrid
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Sing Street (Grounded)

Before the world shut down in 2020, Barbara Broccoli, the American-British producer known for her work on the James Bond series, was set to bring the Dublin cult-classic Sing Street to Broadway.

So, we teamed up with SMUGGLER, Henry-Alex Rubin, and the Broadway cast to re-create the show on Facebook Live, live-streaming it for charity in the fight against COVID-19.

Featured in New York Times, FAST COMPANY, The View, ABC7NY, CBS, AdAge,
Muse by Clio, Daily News, Shoot Online, Playbill, Broadway.com and more.

🏆 2021 One Show Merit — Innovation & Transformation / Innovation in Lockdown

Client: New York Broadway
Agency: Droga5
Live Experiential Broadcast, Social Activation, Digital, Print.

 
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We created a nostalgic printable playbill, at-home promo films, and retro radio announcements to promote the show.

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We even had a hand in creating their digital stage with grid play, scene choreo, snap lens filters, and backdrops.

On facebook live’s “waiting room” — we aired this 80s-inspired telethon encouraging viewers to donate to the new york broadway fund.

You can watch the full show here :)

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MY ROLE

Copywriter

IN COLLABORATION WITH

Art Director: Bo Yoon
CDs: Lauren Ferreira, Michael Kleinmann, Bastien Gristolet
Senior Art Director: Astrid Andujar
Senior Copywriter: Emily Chang
Chief Creative Officer: Neil Heymann
Director: Henry Alex Rubin